Out now: Retail Transformers

Balancing heritage and relevance: How Carmen Chiu builds brands in Asia

For Carmen Chiu, building global brands in Asian markets starts with a simple question: What makes a brand meaningful to consumers who may not know its history? The director of branded products at Hong Kong-headquartered Maxim’s Food Group has spent much of her career answering that question, with previous roles at Ferrero, Godiva, Fortnum & […]

• Speaker: Carmen Chiu